Online video is becoming the primary form of communication. You see videos made by almost everybody, from all kinds of industry.

Video is the way to communicate today from news, entertainment, marketing, building an audience, elevating your status, creating social change, teaching etc. Video is essentially driven by 3 converging things; the growth of smartphones, social media and mobile data.

Younger people who grew up with smartphones and social media have no issues with using video or other new media. It is the older generation that tend to overlook what is possible with new media.

At this point in time, online video is where it is at.

Take a minute right now and count how many videos is on your phone. Check your apps whether it is Messenger, WhatsApp, YouTube, Facebook, Instagram. I guarantee there are a lot of videos.

Whether you want to use video in your business, to launch your side business or for casual projects, you can learn them here. I’ll help you get started so that you don’t get bogged down with technical jargon, video or audio equipment and focus on the real essentials.

One of the believes that you may have that prevent you from considering video is that video is difficult, time consuming, and expensive to make, especially if you are a small business owner.

It depends on what type of video and how you want to make them. The next point below will actually bring advantage to more casual video creators.

Being real

Being real and raw beats slick today. Since the realization that many things are not really real, think computer imagery, more and more people want to experience being real. The interest in green screen or CGI is less interesting today.

While there is a place for slick marketing videos, for example your favorite car company or maybe Apple, the trend today is no longer polished videos you see on advertisements but more authentic, less polished videos.

Don’t believe me? Netflix says the biggest competitor to its video streaming service is videos on YouTube!1

Despite Netflix and Amazon investing billions of dollars in producing original content, they are struggling to make inroads in emerging markets. YouTube, on the other hand, is growing rapidly, becoming a daily habit for even new internet users.

A lot of videos on YouTube are made by amateurs, not professional quality videos.

On Instagram, Facebook, Twitter, LinkedIn etc. you can see many videos that are shot by people like you and me. Many are just using a smartphone.

This is a great advantage to anyone who wants to make videos. Videos that are not perfect for example in many cases shaky, filmed with a smartphone with all kinds of background noise are acceptable in many business situations.

Livestreaming on LinkedIn?

Who would have imagined that? Livestreaming used to be popular, only among computer gamers. Just recently, LinkedIn the site for professionals to share their resume and connect with other professional rolled out livestreaming. 2

At the moment, this is for users in US but I’m sure it will be available to the rest in the near future.

Livestreaming is again real, unpolished and most cases unedited video. As long as the information is valuable, people will watch the videos. It is about the value of the information and being real.

What’s next

If you are convinced and what to give video a try for your business, here are some steps you can take to get started.


Not interested in video? Perhaps these may be something you’d be interested in.


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