It is becoming the primary form of communication.
You see videos made by almost everybody, from all kinds of industry. Hope you noticed that.
Video is the way people communicate today.
It is used to sell, market, inform, entertain, teach, grow an audience, create social change, etc.
Video is essentially driven by 3 converging things; the growth of smartphones, social media and mobile data.
Younger people who grew up with smartphones and social media have no issues with using video. It is the older generation that tend to overlook what is possible with new media.
It will only become more important
Take a minute right now and count how many videos is on your phone. Check your apps whether it is Messenger, WhatsApp, YouTube, Facebook, Instagram. I guarantee there are a lot of videos.
Whether you want to use video in your business or launch a side business you can learn them here.
I’ll help you get started so that you don’t get bogged down with technical jargon, video or audio equipment and focus on the real essentials.
One of the believes that you may have that prevent you from considering video is that video is difficult, time consuming, and expensive to make especially if you are a small business owner.
It depends on what type of video and how you want to make them. The next point below will actually bring advantage to more casual video creators.
Real is better than polished
Being real and raw beats slick today!
Netflix says the biggest competitor to its video streaming service is videos on YouTube!1
Despite Netflix and Amazon investing billions of dollars in producing original content, they are struggling to make inroads in emerging markets. YouTube, on the other hand, is growing rapidly, becoming a daily habit for even new internet users.
A lot of videos on YouTube are made by amateurs yet get millions of views.
On social media like Instagram and Facebook you see a lot of videos that are made by people just like you and me.
Not so say there is no place for slick marketing videos from a car company or Apple, but what gets people to buy are authentic less polished videos made by real users.
This means it is a great opportunity for you. The other advantage is a lot of business owners who are the older is not using video.
Livestreaming on LinkedIn?
Livestreaming started with computer gamers and yet LinkedIn recently rolled out livestreaming on their professional focused site. 2
At the moment, this is for users in US but I’m sure it will be available to the rest in the near future.
If you are convinced and what to give video a try for your business, here are some steps you can take to get started.